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Pre-Suasion : A Revolutionary Way to Influence and Persuade
Dátum vydania: 27.02.2017
Influence established Cialdini as the world’s foremost authority on the science of persuasion, winning plaudits from such figures as Dan Pink, Chip Heath and Tom Peters. In Pre-suasion, Cialdini builds on his investigations into the subtle world of influence to reveal that the best persuaders succeed not only because of what they say or how they say ...
Bežná cena knihy: 22,00 €
Naša cena knihy: 21,56 €
Ušetríte: 2 %
Detaily o knihe
Počet strán: 432
Rozmer: 153x234x30 mm
Hmotnosť: 560 g
Jazyk: Anglicky
EAN: 9781847941428
Rok vydania: 2017
Žáner: Odborné příručky
Typ: Paperback
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O knihe
Influence established Cialdini as the world’s foremost authority on the science of persuasion, winning plaudits from such figures as Dan Pink, Chip Heath and Tom Peters. In Pre-suasion, Cialdini builds on his investigations into the subtle world of influence to reveal that the best persuaders succeed not only because of what they say or how they say it, but because of what they do in the moment before they deliver their message. In the process he draws on a series of compelling case studies and a profound understanding of human psychology to offer a ground eaking work that is both fascinating and brilliantly practical.
